Persuasion in marketing : (Record no. 12961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514cam a2200169 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125052734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 800917s1981 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471045543 |
| 082 00 - DDC Number | |
| Class No. | 658.8 |
| Book No. (First Three Letters) | SCH |
| 100 1# - Main Entry -- Author/s | |
| Personal Name | Schwerin, Horace S., |
| 245 10 - TITLE STATEMENT | |
| Title | Persuasion in marketing : |
| Reminder of title | the dynamics of marketing's great untapped resource / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New York : |
| Publisher | Wiley, |
| Year | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Page) | xiii, 259 p. : |
| 500 ## - GENERAL NOTE | |
| General note | "A Ronald Press publication." |
| 700 1# - Added Entry -- Author Name (Editor and others) | |
| Personal Name | Newell, Henry H., |
| Role | |
| 942 ## - Item Type | |
| Item Type | Reference Book |
| Call number | Accession Number | Item Type (Lending Control) | Collection Code (For Spine Label) | Permanent Location | Current Location | Shelving Location | Acquisition Date | Mode of Acquisition |
|---|---|---|---|---|---|---|---|---|
| 658.8 SCH | 3630 | Reference Book | Reference | Kokuvil Public Library | Kokuvil Public Library | Reference Section | 25/01/2025 | Donation |