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Persuasion in marketing : the dynamics of marketing's great untapped resource /

Schwerin, Horace S.,

Persuasion in marketing : the dynamics of marketing's great untapped resource / - New York : Wiley, c1981. - xiii, 259 p. :

"A Ronald Press publication."

ISBN: 0471045543

Dewey Class. No.: 658.8 / SCH

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