Kotler, Philip. <br/><br/>
A framework for marketing management. 

 - 1st Ed. 
 - New Delhi :  Pearson Education,  2001.  
 - xv, 352 p. 
<br/><br/><label>ISBN: </label>8178085836 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT