TY  - BOOK
AU  - Lancaster, Geoff.
AU  - Reynolds, Paul.
TI  - Introduction to marketing: A step by step guide to all the tools of marketing
SN  - 8124202982
U1  - 658.8  
PY  - 2003///
CY  - DELHI 
PB  - CREST PUBLISHIING HOUSE
ER  -