Lancaster, Geoff. Reynolds, Paul. <br/><br/>
Introduction to marketing :  A step by step guide to all the tools of marketing. 

 - 1st Ed. 
 - DELHI   CREST PUBLISHIING HOUSE,  2003. 
 - ix, 290 p. 
<br/><br/><label>ISBN: </label>8124202982 
<br/><br/><label>Dewey Class. No.: </label>658.8   / LAN