TY  - BOOK
AU  - Schwerin,Horace S.
AU  - Newell,Henry H.
TI  - Persuasion in marketing: the dynamics of marketing's great untapped resource 
SN  - 0471045543
U1  - 658.8 
PY  - 1981///
CY  - New York
PB  - Wiley
N1  - "A Ronald Press publication."
ER  -