Schwerin, Horace S., <br/><br/>
Persuasion in marketing :  the dynamics of marketing's great untapped resource / 

 - New York :  Wiley,  c1981. 
 - xiii, 259 p. : 
<br/><br/> "A Ronald Press publication." 
<br/><br/><label>ISBN: </label>0471045543 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH