Amarchand, D.  Varadharajan, B.  <br/><br/>
An Introduction To Marketing. 

 - 2nd, Ed. 
 - New Delhi :  Vikas Publising House,  1979. 
 - 298 p. 
<br/><br/><label>ISBN: </label>0706909070 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA