TY  - BOOK
AU  - Amarchand, D. 
AU  - Varadharajan, B. 
TI  - An Introduction To Marketing
SN  - 0706914570
U1  - 658.8 
PY  - 1979///
CY  - Delhi
PB  -  Vikas Pub. House PVT Ltd, 
ER  -