Amarchand, D.  Varadharajan, B.  <br/><br/>
An Introduction To Marketing. 

 - 2nd Ed. 
 - Delhi :   Vikas Pub. House PVT Ltd,   1979. 
 - xii, 322 p. 
<br/><br/><label>ISBN: </label>0706914570 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA