Introduction to marketing : (Record no. 12964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125054105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250125b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202982 |
| 082 ## - DDC Number | |
| Class No. | 658.8 |
| Book No. (First Three Letters) | LAN |
| 100 ## - Main Entry -- Author/s | |
| Personal Name | Lancaster, Geoff. |
| 100 ## - Main Entry -- Author/s | |
| Personal Name | Reynolds, Paul. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing : |
| Reminder of title | A step by step guide to all the tools of marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | DELHI |
| Publisher | CREST PUBLISHIING HOUSE, |
| Year | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Page) | ix, 290 p. |
| 942 ## - Item Type | |
| Item Type | Reference Book |
| Call number | Accession Number | Item Type (Lending Control) | Collection Code (For Spine Label) | Permanent Location | Current Location | Shelving Location | Acquisition Date | Mode of Acquisition |
|---|---|---|---|---|---|---|---|---|
| 658.8 LAN | 7967 | Reference Book | Reference | Kokuvil Public Library | Kokuvil Public Library | Reference Section | 25/01/2025 | Purchase |